Professional services for professional Digital Printing
That being said, any information you have in your customer database can be used in Variable Data Printing (VDP). The power of VDP is to personalize your message to your recipient. You can include names and addresses or even specific promotions, coupons, or QR codes, each specific to the recipient. Even recipient specific images can be added to your printed product. Variable Data Printing allows for a higher return on investment. Typical response rates for VDP campaigns range from over 3% for direct sales to over 7% for fundraising campaigns. VDP campaigns provide, on average, a 1.5 times greater response than static campaigns.
What is Variable Data (VDP)?
VDP is a direct outgrowth of digital printing, which harnesses computer databases and digital print devices and highly effective software to create high-quality, full color documents, with a look and feel comparable to conventional offset printing. Variable data printing enables the mass customization of documents via digital print technology, as opposed to the ‘mass-production‘ of a single document using offset lithography. Instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customized messages for each customer.